2022-2024
Arcfield
At Arcfield I directed and executed visual design across the organization, managing projects from concept to delivery for print, digital, branding, and video content. I Designed Arcfield’s 2023 strategic plan, transforming complex data into clear, on-brand visualizations. I also led the creation of 3 brands and websites, including logo design, brand identity, and launch graphics, balancing rapid turnaround with stakeholder input. I oversaw more than 300 projects in a single year, ensuring brand consistency, creative quality, and timely delivery in a fast-paced, high-volume environment.
Role
Lead Graphic Designer and Multimedia Specialist
Skills
-Branding
-Project Management
-Data Visualization
-Motion Graphics
-Graphic Design
-Marketing
-Photography
Tools
--Adobe Illustrator
-Adobe Photoshop
-Adobe InDesign
-Adobe After Effects
Motion Graphics
At Arcfield, I collaborated with growth leaders and engineers to transform complex technical concepts into clear, engaging videos. For example, in a piece on Model-Based Systems Engineering, I developed a streamlined process for gathering content from subject matter experts, translating ideas into storyboards, and producing final videos. This approach ensured accuracy, accessibility, and visual impact while bridging the gap between highly technical work and broader audiences.
Website
I designed and built a scalable new website for Arcfield, optimized for lead generation and brand visibility. The site’s structure and design system were created to grow with the business, while improved UX and content strategy enhanced user engagement. Within six months of launch, the site cut bounce rates by 50% and doubled average session duration, driving stronger connections with potential clients and elevating the brand’s online presence.
Go to arcfield.com
While the content has changed, design framework has been retained from my 2023 redesign
Trade Show Design
I designed every visual touchpoint for Arcfield’s trade show presence, creating a cohesive brand experience across physical and digital channels. This included booth graphics, banner stands, printed programs, event swag, and social media announcements. By aligning all materials with Arcfield’s brand identity, I ensured a consistent, memorable experience that attracted visitors, reinforced key messages, and extended engagement beyond the event floor.