Styleguide

For a new brand like Dozen, the style guide was our blueprint for consistency. It unified our visuals and voice across the app, social media, and marketing, making the brand instantly recognizable and trustworthy. It also streamlined collaboration, ensuring everyone from designers to influencers told the same story as we launched.

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See the full styleguide 

Design System

For Dozen’s app, a design system ensured consistency, efficiency, and scalability. It provided reusable components, clear interaction patterns, and defined styling, so developers and designers could move faster without sacrificing quality. This not only kept the user experience cohesive across every screen, but also made future updates and feature rollouts seamless. This system was built using Figma variables. 

Buyer Side App

As a marketplace, Dozen had to function like two apps in one. One for buyers and one for sellers. On the buyer side, we focused on simplicity to let the homemade products shine. Clean layouts and quick-add features made browsing effortless and checkout seamless.

Seller Side App

The seller side of Dozen was a robust platform for listing products, managing orders, taking payments, and communicating with customers, all in one place. Sellers could also seamlessly switch between buyer and seller accounts, making it easy to both run their home bakery and shop from others.

Physical Marketing

Dozen leveraged physical marketing through eye-catching billboards and targeted direct mail, building local awareness and driving app downloads in key launch areas.

Digital Marketing

Dozen maintained a strong digital presence with paid advertising across Meta, Google, and Apple, reaching targeted audiences and driving consistent app downloads.