Peachie is a recipe management app designed to make saving and organizing recipes effortless. Users can capture recipes from anywhere like blogs, social media platforms like Instagram Reels, or screenshots. Peachie automatically converts them into a clean, uniform format for easy reading. Recipes can be organized into multiple categories and added directly to grocery lists that are synced with Instacart or Whole Foods for seamless shopping.

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The design emphasizes speed, clarity, and flexibility, ensuring that no matter where inspiration strikes, users can save, organize, and act on recipes without friction.

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To extend the Peachie experience beyond the screen, we launched Peachie Prints, which are designed recipe cards printed on tear-proof, washable paper for durability in the kitchen. Leveraging AI, we automatically transform user-saved recipes into a clean, visually consistent print format, complete with ingredient lists and step-by-step instructions.

This feature was introduced in response to strong market demand for physical recipe collections and as a key differentiator from other recipe apps. The design balances beauty and practicality, ensuring that printed recipes are both display-worthy and functional during everyday cooking.

To improve conversion from trial to paid subscription, I designed a 14-day email and push notification sequence that engaged users from the moment their free trial began. The campaign followed a strategic arc, from onboarding and feature discovery (saving recipes from anywhere, organizing into categories, grocery list integrations) to social connection prompts and personalized recipe recommendations. Visually, I ensured the emails matched the app’s clean, approachable design while optimizing layouts for both desktop and mobile. This campaign increased trial to subscription by 3% over 3 months. 

In Peachie’s first year, we built a vibrant social presence that reached 19K Instagram followers. Our content strategy focused on visually engaging recipe inspiration, behind-the-scenes product updates, and tips for getting the most out of the app.

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I designed cohesive, on-brand content for posts, reels, and stories, ensuring every touchpoint reflected Peachie’s friendly and approachable tone. This consistency not only strengthened brand recognition but also drove traffic to the app, contributing to user acquisition and retention.

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See the Peachie Instagram